GOLDEN WEST
STRATEGY - ENVIRONMENT
WE CREATED THE NEW IDENTITY FOR THE GOLDEN WEST ENVIRONMENTS.
IT WAS IMPORTANT TO UNIFY ITS LOCAL CONTEXT WITH THE AUDIENCE IT SEEKED TO ATTRACT TO LIVE IN WEST OAKLAND.
AT ITS CORE, THIS CONCEPT IS ABOUT CREATING LIMITLESS CONNECTION...
... between residents
... to the neighborhood
... to the past
... to the future
