BRANDING - ART
GOOGLE'S PERMANENT FACADE ART INSTALLATION TO REPRESENT ITS BRAND AT ITS NEW HEADQUARTERS IN WESTSIDE PAVILION, LOS ANGELES.
THE GHOST VIGNETTES OF WHAT THE BUILDING USED TO BE ARE MEMORIALIZED INTO A SKELETAL STRUCTURE COMMUNICATING ITS HIDDEN HISTORY.
tHE BIG PORTALS AND THE CLOCK TOWER SERVE AS A WAYFINDER AS WE CREATE A UNIQUE ART INSTALLATION AND BRAND ACTIVATION FOR GOOGLE.
WITH A TEAM OF ENGINEERS, DESIGNERS AND CONSULTANTS, WE WERE ABLE TO ACHIEVE A BUILDABLE CONCEPT.