telegraph tower
strategy - environment
STRATEGY AND DESIGN OF A CREATIVE OFFICE BUILDING AND A GROUND FLOOR PEDESTRIAN EXPERIENCE IN THE HEART OF OAKLAND.
WE MERGED THE INDUSTRIAL WITH THE MODERN OAKLAND WHILE INCORPORATING OAKLAND'S VIBRANT ART SCENE.
MAPPING THE SCALES OF THE NEAR CONTEXT INSPIRED THE MASSING DESIGN FOR THE TOWER.
STORYTELLING IS AT THE CENTER OF HUMAN- CENTERED DESIGN. IT NOT ONLY HELPS EXPLAIN THE HOLISTIC APPROACH TO THE PROJECT BUT TO UNDERSTAND IT FROM A HUMAN PERSPECTIVE.
THE SKIN OF THE BUILDING MERGES THE INDUSTRIAL AND MODERN OAKLAND WITH THE USE OF 15' GLASS PANELS AND CORTEN STEEL.
THE GROUND FLOOR EXPERIENCE CELEBRATES OAKLAND'S ART SCENE WITH A SCULPTURAL ORGANIC MOVE AND 2 BIG ART INSTALLATIONS.
