Salone del mobile

strategy - branding

THE ART INSTALLATION "TABLE" REPRESENTS RAPT'S BRAND IN SALONE DEL MOBILE IN MILAN, ITALY.

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press

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OUR INTENT WAS TO BRING TOGETHER AN AUDIENCE TO CULTIVATE CONVERSATIONS AT A LIVING TABLE, GROWN FROM SEEDS THAT USERS WOULD PLANT OVER THE COURSE OF THE INSTALLATION.

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I CO-LEAD THE DESIGN EXPERIENCE FOR THIS INSTALLATION, CREATING A VARIETY OF USER JOURNEYS, CO-LEADING THE DESIGN EXECUTION AND CULMINATING WITH A TRIP TO MILAN, ITALY.

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