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WHO - MERGE CAPITAL (DEVELOPERS)

WHERE - SOUTHPARK, RALEIGH (NORTH CAROLINA)

WHAT - BRAND STRATEGY, IDENTITY AND ENVIRONMENT.

FOR WHO - FOR THEIR COMMUNITY

WHY - TO PROVIDE THEIR CITY A PLACE FOR THE COMMUNITY TO GATHER, BE EMPOWERED AND ENJOY.

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I LEAD THE HOLISTIC VISION FOR THE PROJECT, SUPERVISING THE STRATEGY, BRAND IDENTITY AND ENVIRONMENTAL EXPERIENCE.

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WE DESIGNED THE SPATIAL EXPERIENCE SIMULTANEOUSLY WITH THEIR BRAND IDENTITY TO CREATE A COHESIVE LANGUAGE THROUGHOUT THE PROJECT.

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WE TOOK THE DESIGN TO THE NEXT LEVEL.

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